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About The Stories We Cast On The Oceans Of Humanity.

In my opinion, all stories have two extremely important components, one is credibility and the other is a vulnerability. People want to hear credibility because if it’s credible or plausible it’s much more powerful. 

Power comes from storytelling in the present tense. When I tell a story in the present tense, you’re experiencing it in the moment. As you experience it, you’re taking the journey with me, and you start experiencing your own results which you want for your life, in relation to the situation I’m describing.

The story, presence, vulnerability and its relationship to the reader, creates a desire in the reader, to have a relationship with a real person. People buy from people.

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