Innovation conversations happen all the time. The newest in the television/media space is that of Virtual Reality. The potential in the VR world is amazing. The changes that VR will give several industries are amazing. Simply building out 3d models using VR devices will change several home 3d projects. Today as the 3d scanning market begins to expand you are limited to viewing a 2d image of your 3d scan. Going forward adding the VR capability you will be able to view your scans in 3d. This opens doors for parts builders (seeing the part in all views), but it also opens up the potential for many more solutions. Doctors would be able to see a 3d scan of the liver and examine it from every side. Or a tumor could be evaluated from every angle. An object in a person’s suitcase could be examined from all sides without opening the suitcase. The potential for just those professionals (Medical, Law Enforcement) are incredible, and that is only the surface. Home builders are another group that will benefit from VR and 3d. Both being able to quickly print a physical house for a prospective buyer but also being to show that person inside of the home they haven’t built yet. Imagine deciding to build a new home and being able to see your furniture and your family in the home. I know, seeing my children in one of the houses I was considering made me consider a larger home.
Linear innovation has conversations about incremental innovation. Not big bold change the world innovation but small improvements to what is already there. Consistent growth. Applied innovation takes what is there and goes in a different direction. Fleming wasn’t looking for a drug (Penicillin) he was researching something else. Penicillin was an applied innovation pattern and thank goodness he found it.
The next pattern and we will discuss them in great depth later in this book is linear — innovations owned by companies and people that build on other Innovations incrementally. The last pattern is exponential that explosive, sudden rapid innovation that is a game changer. That conversation is the one we remember. Those are the innovations that change the world around us forever. We all know the image of Steve Jobs[1] holding an iPhone on stage and changing the world of phones forever. With the exponential pattern conversation lies the context of history. When Alexander Graham Bell invented the telephone the exponential conversation starter was “Watson come here, I need you.”
[1] Steve Jobs co-founder of Apple Computer. http://www.youtube.com/watch?v=vZYlhShD2oQ
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Question of
Did you know Charles Birdseye invented the frozen food packaging?
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Question of
Did you know railroad companies invented refrigerators to move Ice?
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Yes
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Question of
Did you know there was once an ice harvesting industry in the world? When it stopped thousands of people lost their jobs.
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Too much information to digest. Interesting!
Thanks for reading, and thanks for the compliment.
Interesting! I like the part in medical practice. That would be very helpful.
It really is incredible. One of the things that AR would allow is a more immersive Xray experience for the Doctor.
Not just seeing the problem, but seeing the problem the person is experiencing in the context of their body!
are you writing a book on this topic?
I have around 200 pages in the article right now. So I guess yes, I am writing a book,.
I don’t know the ceiling for an article, but 200 pages far exceeds max article size…
The article was probably 40, i expanded it beyond that.
only five times, but who’s counting?
Not me 🙂 I was working on a theory at the time, and expanded it a lot.
that’s a promising sign
Innovation WIP 🙂
I used to work with a lot of Kickstarter campaigns. I got tired of arguing with them about TAM (Total Addressable Market).
how do you even determine TAM? how much penetration do you need into a demographic before it is part of your target audience? how do you identify (and then disregard) fringe elements?
Well the easy way is to have an established market and do simple math. No one gets above 90% of a market without getting in trouble!
1. Total market possible
2. your overall possible part of that market
Then you have to decide if you are new (blue ocean) or entering an old (red ocean).
It takes a lot of time.
anti-trust laws aren’t really protecting us the way they used to…
I really wonder if they (anti-trust) laws ever worked.
according to the history books, they worked great
I used to work with a wonderful business architect. He asked tough questions all the time about the reality of business.
What is the cost of antitrust?
For example IBM.
anti-trust kept mainframe prices high.
Kept services locked to the IBM world. Driving Bull, Sperry and others out of the business.
IBM was punished, but in the end, the market became two players (Cray and IBM).
Did that work?
okay, I see what you mean now
Interesting post and lots of information. I only know 3D printers and I can say they are unique.
I am a huge 3d printer fan! I have used them for the past 8 years and find them to be incredible!
I knew about all those innovations. The 3D printers must be really something. Sort of like printing out something that looks like it will just step off the page.
3d printers are amazing. I have decorated my office with various things I’ve printed. My favorite is the dragon I printed in day glow green plastic!!!
I knew none of the above questions. But I am mostly amazed at the 3D printers.
3d printers are amazing! I really get frustrated with the crappy software for them, however!
I’m never getting into innovation dear friend … your posts are very interesting and everything is new to me
well I thank you for reading, that is a wonderful kindness.
I am very happy to read your posts … I learn a lot of new things I just do not know how much it will remain in my head
I feel the same way often when I talk to the engineers.