The Creative Process of Amit Goswami

Dr. Amit Goswami is a physicist, spiritualist and philosopher. He is the author of many books, including “The Self-Aware Universe” and “Physics of the Soul”.

Dr. Goswami has an interesting philosophy on the creative process, which he refers to as “Do, Be, Do, Be, Do”. While this sounds a little silly, I find that it is a useful tool for creativity.

The strategy is to alternate between doing and being. When you have a creative project you are working on (which can be anything from writing a book to creating a painting) you alternate between focusng on your project and relaxation.

Focusing includes thinking, researching, and actual work on your project.

Being means just being yourself, with no attachments to the project. This can include relaxation, meditation, a hot bath, taking a walk in nature, or whatever gets your mind off your work and gets you into a relaxed state.

Then unconscious processing happens. Creative insight can occur, which arises from your “higher consciousness”.

I find this method useful and helpful for my creative process. My recommendation is to alternate between relaxation and work several times a day if you possibly can. If you can’t try to at least have one relaxation session per day.