Every year on June 24th, we celebrate The Universal Day of Ia. On this day, Romanians and those who love and appreciate Romania and its culture, are asked to wear Ia.
Ia is the central piece of the female national costume. The fabric from which it is made is handmade in households from linen, cotton yarn, or Romanian raw silk called borangic. Ia is decorated with the beads and the embroidery. The geometric figures sewn on Ia are part of a sacred geometry and they are associated with symbols.
Ia became well known when Queen Marie of Romania started wearing it as a symbol of belonging, then it was made famous by the painter Henry Matisse which explained in his paintings how the Ia has been made. Later on, Ia was in the fashion industry, on catwalks thanks to Yves Saint Laurent, Jean Paul Gaultier, and many others who were inspired by it.
Would you like to wear a Romanian Ia?