I hate pretenders terribly. Those who have become enlightened and have become extremely conscious. Everywhere and always. They don’t eat animals, they don’t wear the leather they don’t use deodorants, they don’t use fuel, they cleanse their mind and soul, they quench the Amazon jungle using computer keys to “share”.
I do not believe that it is possible to take care of everyone and everything. And I don’t believe that “like” cleans the air on a social network. And I do not believe that declaring one’s pure being in the public sphere, it necessarily becomes true. But I believe in work with myself. It is a personal choice to live in such a way that we are not ashamed of it, and I still believe that that we each think a little bit about what we will leave behind.
I am not ready to throw away my leather handbags, shoes, and furs or give up the steak yet, but I agree to take only as much as is necessary. Responsible consumption is a hard thing … First of all, you have to deal with your psyche and learn financial literacy.
The first thing is moderation and respect. I very much want to minimize the consequences of consumption. I would better donate to science that creates full-decomposed plastic and clean electricity than riding my bike at 0 degrees and thinking I’m doing a deed to save the environment.
© Fortune, 2009
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