Two Dutch boys, Sasha and Cedric, attended one of the largest Benelux Food Festival in the Dutch town of Houten. At this Festival, companies selling bio-products, right at place, prepare various dishes from them, which you can try right there, on the spot, and thus get to know the products of one or another company.
Similar events bring together professionals in the world of food, taste, real products, and grand cuisine. Sasha and Cedric did not come to try the food – they came to act as participants, representatives of a non-existent gourmet restaurant.
They took chicken nuggets and sandwiches from McDonald’s – cutting their preliminary into small neat pieces and serving as they serve food“for a sample testing.
The food was presented as “prepared from organic products according to a new concept.” Here are some of the tasting reactions: Very tasty; Such a fresh taste; Good structure, not sticky; I feel the fish, it’s like cod; It pleasantly surrounds the tongue, it would go perfectly with the wine; A lot of different tastes…
And then the guys asked the same people to compare what they had just tried with “ordinary food, say, from McDonald’s.” Wow, answers were all praising the fist “organic” food although it was the same food from McDonald’s.
Conclusion: If you are told that these are organic products, you immediately believe that these are organic products.
It’s funny and sad at the same time. The question is, how much unverified organic and environmental data affect our buying decision? Why is it so easy to believe?
And what is your relationship with organic products?
© Fortune, 2020