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Quiz

The Marketing Mix and The 4 P’s of Marketing

This quiz helps you to examine the workplace practices within, “the Marketing Mix, and the 4 P’s of Marketing”. These key business concepts are used everyday by organisations in marketing their goods and services to the public. Do enjoy the quiz; and leave your score, comments and up-vote in the section below. Good luck.

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  • The “Marketing Mix” consists of the internal and external factors of a business that interact with each other; and affect the organization’s overall business performance.

    • Yes
    • No
  • Which one of the following, is not one of the 4 elements of the Marketing Mix?

    • Place
    • Price
    • Product
    • Profit
    • Promotion
  • In marketing, which specific term is defined, as: “the various methods used in establishing and communicating the brand-identity of a product, or trademark, or organization”?

    • Advertising
    • Branding
    • Packaging
    • Segmentation
  • In the “Marketing Mix”; which term covers: all aspects of the marketing communications to do with the product (or service) including: public relations campaigns?

    • Place
    • Price
    • Product
    • Promotion
  • In the “Marketing Mix”; the price of a product does not have to be money. It is anything agreed that can be exchanged for the product being sold; such as: time, or energy, or attention, or another item.

    • Yes
    • No
  • In the “Marketing Mix”; which term refers to – “the point-of-sale; how the product gets to the customer, including: the channel of distribution, retailers, market segments and sales environment”?

    • Place
    • Price
    • Product
    • Promotion
  • In the “Marketing Mix”, which one of the following is not an element, or aspect of a company’s product?

    • Advertisement
    • Packaging
    • Guarantees
    • Warranty
  • Which one of the following is not an element, or part, of a product’s price?

    • Cost-price
    • Discount
    • Profit-margin
    • Selling
  • Which one of the following is not an element used for promoting a product, and its marketing communications?

    • Advertisements
    • Market Research
    • Public Relations
    • Selling
  • Which one of the following is not an element, or supporting aspect, of the Place, or Channel of Distribution, where a product is sold?

    • Department Stores
    • Online Shops
    • Public Relations
    • Wholesalers

What do you think?

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