The Apple 9-12 announcement is coming

There are a couple of things I wanted to catch up from a technology perspective. The first is the impending Apple announcements coming on the 12th of September 2018. September 11 is always hard for me, I suspect it is for many people, but there is something to look forward to seeing after the quiet day. On the 12 apples will be announcing the Series 4 iWatch and 3 (rumor is that it is 3) new iPhone models. The new edge screen iPads are coming later this fall.

I am looking forward to the new iPhones. Now that we no longer use AT&T I’ve noticed that my phone works a lot more often now than it doesn’t work. The overall reality of coverage is something I need to think about some more.

I did hear a great discussion of the Spring commercial (1% doesn’t matter). It was two people I think are brilliant, and they said Spring is right 1% difference in reliability doesn’t matter unless you happen to need 911 services. Then, 1% makes a massive difference. How much are you willing to pay for peace of mind? Anyway, the interesting reality of those new cell phones is the loss of the home button (rumor). The iPhone X, released last fall used facial recognition rather than thumb or fingerprints to log you into your device. Facial recognition is interesting I have to say. Windows 10 and before that windows eight devices offered that as a feature. It works fairly well overall.

Apple does a great product reveal job. I suspect that comes from the old Steve Jobs days of Apple. I will never forget the commercial that introduced the Mac in 1984 and of course the 2007 introduction of the iPhone that changed the world. I don’t think the announcements on Wednesday will change the world. I do think they will be interesting. The Series 4 of the iWatch does offer some new capabilities and has a much better screen!

It is already fun to be able to talk to your watch like Dick Tracy!