Create Awareness

Does anyone have any great ideas on how to create awareness in a positive fashion? It seems so simple, you get credit for making a comment, you do not get credit for upvoting. So for me, the perfect recipe is something for everyone. You make the comment so you the credit. You give them the upvote to encourage them to keep going.

Perhaps my thinking is flawed. If it is please explain it to me. I love win-win situations and I cannot not seem to explain the value of voting and commenting at the same time and every time.