Anyone who’s run a business in the 21st century understands how important a website is. In fact, it’s almost impossible to successfully run any kind of business without a website. It’s meant to serve as the initial point of contact between you and the clients. And not just that. Most people won’t trust you if your company doesn’t have a website. But there are a few mistakes people usually make as they work on their websites. Here are some of the mistakes you should look out for.
1. Choosing the Wrong Domain Names
The domain name you pick should be short and memorable. Otherwise, clients will have a hard time finding your site. If possible, you can also include keywords in the domain name. For example, if you’re offering TV repair services in London, you can consider including the words ‘London’ and ‘TV’ in the domain name. This is likely to increase click-through rates and can improve your ranking on search engines. It’s also essential to check the company supplying the names. Domain names from companies like IONOS will include benefits like professional emails, thousands of subdomains, and 24/7 customer support. You’ll also need a domain lock to make sure your domain name cannot be transferred by unauthorized third parties.
2. Failing to Focus on Web Security
There are several reasons why you need to pay attention to the security features of your website. With an SSL certificate, you will ensure that any information transmitted through your site is encrypted. That means hackers won’t be able to steal credit card details and other sensitive details. It’s worth noting that Google Chrome and other browsers mark websites without SSL as ‘insecure’. You’ll also have to invest in data loss prevention features to reduce the risk of cybersecurity attacks.
3. Neglecting Mobile Performance
Phones have become quite cheap, and they’re convenient to use to access the internet, especially when you’re on the move. So, it’s no surprise that a good percentage of people now use their phones to find different goods and services online. If you neglect mobile performance, you’ll be missing out on lots of potential clients. It’s also worth mentioning that mobile-optimized websites are typically ranked higher on search engines.
4. Using Too Many Ads
Ads can increase the earning potential of your website. However, overusing them can worsen the user experience on your website. The result is that you’ll get a high bounce rate, which will eventually lower your ranking on Google, Bing, and other search engines. You should make sure the ads don’t make it hard for people to interact with your content.
Ready to launch your business? Then there are a few things you should pay attention to. First, make sure you pick a short and memorable domain name (possibly with keywords). You also need to secure your website with SSL and data loss prevention features. You’ll also need to build a mobile-responsive website and minimize the number of ads you post on your pages.