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Article Publishers: What Are They Looking For?

“Do the common things uncommonly well.”

If like me, you write or are intending to write for other sites, besides Virily, you might find my top 5 factors, publishers look for in deciding which articles to publish, useful: 

(1) The article should have no self-serving links in the article body? Loading the body of your article with a lot of e links or self -serving links is a liability and will prevent your article from reaching top results.

 (2) Does your article have no more than 1 to 2 self-serving links inside the resource box? The resource box of your article should be to the point and short. It should also be less than 10% of the total words in your article. Some publishers don’t actually mind crediting your name and a link for sharing your articles with them, they don’t, however, want to look stupid by having to reprint a “short novel” about all of your accomplishments. 

(3) Are your articles within 500-700 words? Readers want instant gratification from your original quality content. No people have the time to really delve deep when it comes to reading email newsletters. Where email newsletters are concerned, It’s a proven fact, articles that are shorter achieve a much higher distribution rate than longer ones. 

(4) Does your article deliver quality, original content with bullet points, numbered lists, or easy to glean information their audience would consider valuable? 

NB: Key Point: Always ensure your posts are 100% original. Anything less is like an insult.

 (5) When quoting a source, is the article’s author, respected or well recognized within their market niche? Just like you, most publishers have egos. When ghostwriting, use articles in the client’s email newsletters that make them look great. The more you make use of your articles to gain credibility for your expertise within your niche, the better the chance you’ll find your articles get picked up by your publishers.

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  1. Some good points here, although the type of article being written will make some aspects of style more important than others. For example, if you are arguing the case for something, there is less call to include bullet points and lists – sometimes you need to develop an argument as opposed to presenting facts.

    There is also the question of originality. If you are repackaging knowledge from other sources, you are not being original in the sense that a PhD thesis is going to be “original”. There is a world of difference between being derivative and plagiarising – i.e. copying someone else’s work wholesale. I would say that the former is allowable, the latter not.

  2. Yes, these are very good points. We all must keep these in mind when we are writing for websites and clients. There is competition but as long as we stay true to ourselves and keep our information pure and correct we will do fine.

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