The method of marketing which is achieved with the help of electronic medium or more expressly the internet is known as eMarketing. It is also generally known as online marketing or internet marketing. It uses a broad range of technologies to connect the business with the customers. The intention of eMarketing is to build up brand name, attract new business and maintain the current business.
Emarketing has many advantages. Four of them are as follows:
- Lesser cost: The big advantage of eMarketing is, it is cost efficient unlike conventional marketing. It is free from postage or printing expenditure and no money have to be paid for advertising. There is no necessity to carry the persistent costs of maintenance and property rents. Buying stock for putting on view as in a store is not necessary. A planned eMarketing campaign helps your business get to customers at a lower cost in comparison to usual marketing methods.
- Convenience: E-marketing enable you to continue your business for twenty-four hours a day without any need of opening or closing hours or extra payments for staff. Presenting the products online is also advantageous to customers. Whenever they like, they can look around the online markets and order the products when it is appropriate for them.
- Personalization: In online marketing, offers can be personalized. You can offer as per customer’s needs by following the product information they browse. You can also cross-sell for profits.
- Interactions: A strong relationship can be developed between the customers and the service providers on the internet. You can set up the bond by sending a follow-up correspondence to recognize the transaction. In the same way, you can also thank the customer when he buy a product from your online shop. Enlightening the customers on a regular basis with unique offers helps in developing the bond. You can also ask your customers to write product reviews on your site.