You will see, if you can be bothered to look, my posts here on Virily are infrequent.
This is not because I dislike Virily, far from it. I enjoy posting when I am able.
The keyword being ‘Able’.
You see, I have tried on numerous occasions to create a post, but find my blogs too long, or too large, for Virily to accept. (i.e. Over 7000 characters.)
This is where I often struggle.
Reducing the size of my blogs would be counterproductive and devalue their content.
The whole development of social media engagement is now directed towards high-quality content. It is, according to the market leaders and major internet companies, such as Google, Facebook and Amazon, the way forward for marketing, promotions and social engagement for the foreseeable future.
The current batch of key phrases includes ‘Emerging reach‘, ‘Fundamental Shifts‘ and ‘Consumer Personalisation’.
Don’t simply take my word for this, Google it, check out what the world is saying yourself.
I know Virily is relatively new and was lucky enough to be able to take full advantage when Niume, the world’s first collaborative blogging platform, stopped paying its contributors… a suicidal move which soon saw its demise.
I was a contributor and an early member of Numie, transferring to Virily during this debacle.
However, it seems that Virily is sitting on their digital laurels and are not focused on the ever-increasing speed of change of worldwide communications.
Unless Virily moves quickly to increase the quality of their content, which includes extending the word count of each submission, they will no doubt be left in the wake of those who are moving and will be smothered by the development of those new platforms.
TikToc, Facebook and even good old Instagram have introduced new ways to communicate including the introduction of ‘stories‘, which will be a major social media communications shift throughout 2020… see my predictions and forecasts about that HERE.
The whole future emphasis is on creating high quality, informative, engaging articles which compel response is something Virily is now desperately lagging behind with, if not completely missing.
Fine, if Virily wishes to carry on as they are, then they will become nothing more than another type of Quora, maybe one with more pictures and images, but shall be considered in the same derisory category.
So far, luck and timing have been on Virily’s side, but that is slipping away fast. I say to Virily, make your moves now or lose now. Otherwise, you will find yourself obsolete very, very, soon.
I was not wrong in my predictions of the Numie collapse, some 12 months or so prior.
Neither am I wrong with this statement.
The question is, will Virily take note. Personally, I doubt it, as their communication with their consumer is rated as one of the lowest, lingering at the bottom of the chart.
It will be a shame if changes are not forthcoming… quickly but I guess all we can do is wait and see.