This is Thailand’s very important things.
First, the King is very important (and the army which protects the King and actually governs Thailand at the moment and also into the foreseeable future).
Second, the family.
Third, the Buddha.
Fourth, Thailand itself (and logically national pride).
Fifth, personal pride in self (hence, losing face means trouble!).
There will be others but these seem to dominate the general Thai psyche.