In writing articles to gain mass appeal, you have to do some careful research. However, the rewards are huge. It is huge in the sense that you will get to know what sorts of articles are liked by a particular group of people. If the initial reason for your article was to advertise a product to a specific group of people then you have to get recognition from that group.
It may compel you to do some deviations to your proposed product or offer. By gaining some experience, you must be able to make a correct estimate of a real way out. When you make out what it is that your visitors’ wants or needs provide it to them. All are aware that you can promote a lot of your articles to people who actually want a quality article. A well written quality article can fulfill the visitor’s need and this is what you have to do as a writer to fulfill their need.
It may be good information in the form of an article or an e-book, or perhaps a useful guide. The visitor now becomes a reader of your article. This is because they have a need. That is to fulfill their desire. Now, once the article is written, the question arises as to where you are going to find the visitors for your article. Writing an effective article is definitely a good thing.
However, you have to get the readers who will be pleased about your articles. Certainly you can find them with little effort. You have to search wherever those readers are who would benefit very much from your informative articles. Search where those readers spend time online. Join with them in the forums with your ideas. Never forget to make use of the terms those members of the forum use.