Changes on Facebook

Here is the statement.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” he wrote. “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

He added: “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”

Whenever a company makes changes my first question is always the same.

1. What does the company gain with these changes?
2. Will that be of any benefit to me?

The  answer to the questions could vary drastically based the users intent and reason to interact on Facebook. For example, some limit the post that people can see to very specific people. They are not looking for likes, they are communicating with a group.

Some use the like button as a validation that they are worthy to be on Facebook and very popular. It can build up self esteem and just as quickly tear it down.

Mr. Zuckerberg mentions that he wants it to  be meaningful. Could this be a response to the dreaded cry of “Fake News”.