A Chap was hired to Shill for a particular site.
A Shill is;
an accomplice of a confidence trickster or swindler who poses as a genuine customer to entice or encourage others.
On a website the duties of a Shill is to lure people to the site, defend the site, attack those who disparage the site. A Shill will announce he was ‘always paid’ and that others were not paid because they ‘Broke the Rules.’
There were three people hired to shill for the site and paid $50 a month. This $50 was obtained by stealing 1c from every account. There were over 20k accounts.
The Owner raised the take to 5c from every account. The Chap wondered if the Users wouldn’t notice and discussed it with the other two Shills.
One told him; “there are a number of idiots who write here, They’ll make up their own stories as to how the ‘calculations’ are correct.”
That is what happened.
A user, who had 5c taken from his/her/its account was defending the site against fellow users, explaining how earnings were calculated.
This user, (whose account had been pillaged every month) was posting pages of explanations as to why the calculations were ‘correct’.
At this point, the site Owner realised he didn’t need to pay the Shills to defend him when he could get them for nothing.
He fired the three Shills he had paid to defend the site, and kept the money he ripped off, (5c from each of the 20k accounts) for himself.
Today, unlike the past, very few sites need the paid shill. There is always a user who knows nothing about the site, the owner, or the calculations, who will spew out explanations for missing revenue.
No longer does the Owner of a site need to hire anyone to defend the site, there are always volunteers.