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IS WHAT YOU WRITE, TAKEN SERIOUSLY?

The key to persuading an audience, any audience, according to the highly acclaimed, standup comedian and entrepreneurial wizard, Jerry Seinfeld,  is, this, does what you do have the ability to overcome resistance because persuasion is rarely necessary unless the audience doesn’t like your ideas, or, doesn’t believe your message, or just simply doesn’t like you.If resistance is the big obstacle that stands in the way, and If you want to be taken seriously you’re more likely to succeed if you present it as something that is still a few weeks or months away. People usually don’t think clearly about their future obligations. Their issue is psychological distance.

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