You need to understand analytics because you can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics to know which pages to optimize and which are performing strongly. In Google Analytics, go to:
All Traffic >
Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance. Beware of the “Keyword dimension”, though. No analytics program can accurately track which specific keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that for you.
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