What exactly is a niche market?
A niche market is simply a cross-section of people narrowed down to a smaller group by a shared hobby, interest or need. There are literally thousands of niche markets out there, and each niche contains sub-niches.
For example if we take the “keeping pets” niche, you can narrow it down further to dog owners, cat lovers, reptile keepers, etc. Or you could drill down into professional pet niches such as vets, dog groomers, pet accessory makers, etc. There are literally hundreds, if not thousands, of pet sub-niches!
How to discover your niche community ideas and sub-niches Whatever your own interest or profession is – the arts, sewing, Eco-friendly products, gardening, spirituality, health and fitness, etc. there are plenty of opportunities to create a unique community that people will be interested in joining.
Start with your overall passion. Let’s say you have a passion for art. Maybe you enjoy painting with watercolors or creating sculptures. These could be good sub-niches to consider. Any area that you are skilled in or have specialist knowledge is a good starting point for building a community. Once you’ve got an idea of your overall niche and sub-niche, you can move on to the practical steps of creating your online niche community.