By and large, people buy just about anything that they think will help them to be aware of themselves in a better way. It may look like a very simple and comprehensive statement. However there is some truth in it. The desire to start enjoying oneself is a kind of itch for all of us. Already, you may be aware that people are ready to spend lot of money on things that ease their life.
If people are really happy, they do not have any desires to spend their hard earned money on anything. On the other hand, among the unhappy people, there is always some expectation. What is that expectation of unhappy people? What helps you to drive your sales? Some people may be selling opportunities in business. You may be thinking that people acquire business opportunities simply because they want to earn more money from such an opportunity.
However, that is not at all correct. They may be thinking about it, but what they actually want is the result. Huge contributions to charitable trusts, heavy bank balance, stretches of land and big houses or just the fact that the people they like feel proud of themselves. At last, it all comes to making them feel good about themselves. Similarly, in your marketplace too, what all your customers and prospects want are the benefits.
For them, the person from whom it comes doesn’t matter. Generally, they are in some type of frustration, confusion or emotional hurt, they want to sort out. They are not happy, and they wish for the exciting result they think your item or service will offer. In a way, ‘happiness’ is an other word for satisfaction. You want your customers to be pleased by your service, and the items or services they buy from you.