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Niche Marketing

Let’s look at a basic question everyone who starts a new website must ask. What is niche marketing and why niche marketing? In this article I will answer that question for you. If you were going to start a new website today do you think you could make more money competing against David or Goliath when it comes to getting visitors to your website. Selling to David makes more sense at first because you have less competition.

Niche marketing is the process of finding small but probably lucrative market segments and providing custom made products for them. Niche marketers often rely on the loyalty of their visitors to make more sales. To build niche websites that make you money you have to find the right niches to compete in. Selling ice to an Eskimo is a hard thing to do.

You need to be selling products to people who have a need, an interest, or a desire for what you are selling.  This is why niche marketing works because people are already searching for what you have. It is much easier to sell to traffic in a market that is already there than it is to create the market itself. Plain and simple that is why niche marketing works.

  • Do you know what is niche marketing?

    • Yes
    • No
  • Have you ever tried to build a niche website?

    • Yes
    • No
  • Do you think niche marketing will work?

    • Yes
    • No

What do you think?

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