Positioning: What it’s all about? (3/6)

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  1. It isn’t about you or your product/service. 
  2. You need to select 1 niche. 
  3. List the key benefits about your product/service for your niche. 
  4. Draft attractive headlines and messages. Use powerful words.  
  5. Post these at certain sites and distribution channels with a positioning statement.

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Written by Fifi Leigh

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