If you have a business and need an app, chances are good that you have heard the good, the bad, and the ugly stories about mobile apps from well-meaning “experts” that are sometimes contradictory. And you have probably heard that mobile application is software intended to utilize the unique features and hardware of mobile devices, which is obviously correct. But the truth is, some stories are based on facts and others are nothing but inaccurate and harmful sentiments from uninformed people with good intentions. This is so because mobile app development / Android, iOS landscape has a steep learning curve for non-programmers. There are a lot of things many people with opinions do not know yet.
And if you are stuck between fiction and faction and cannot tell the difference, which will not help you to make an informed decision about getting mobile apps for your business, this post is meant to help you weed out the myths. With this in mind, let’s discuss 5 reasonable myths about mobile app development revealed. Yes, there are “reasonable”, but untrue nonetheless.
1. Professional programmers charge exorbitant fees to develop well-built apps
It takes quite a lot to develop a fully-functional downloadable app, especially if you need the services of professionals. And more often than not, they need app development companies, especially if the app has lots of features, which will make it very demanding. This is one of the major reasons why many people think it is unaffordable. But this is not true. Building a mobile app through a mobile app development / Android, iOS process is affordable for your small businesses. You can get an app with few basic features for as low as $10,000 $10,000 to $50,000.
That being said, there are a lot of factors that influence the prize of your app. It is time to discuss some of these factors.
- Back end
- The complexity of the interface animation and design
- The number of features that will be included in the app
- And other factors
2. If you want to build an app, it must be for all platforms
It is great to build an app for both Android and iOS platforms through mobile app development /Android, iOS. It will make your app easily accessible to a wider audience. But this strategy is not always smarter. And in this case, it is not. Why? Because starting with one platform, iOS, for example, gives you the unique opportunity to grow. If you do this, you will be able to get the first customers’ feedbacks. This will make you start earlier, improve on your product, and attract investors. This will also enable you to scale properly, which will increase your chances of success. And when you are convinced you are in the right track, you can then add the other platform. For example, if you build an app for iOS platform, you can then add Android to it once you are sure you are headed the right path to success.
3. My growing business will thrive without a mobile application
It is not mandatory to build apps for your growing business. And not all thriving business has a mobile app. Also, not all business that has mobile app thrives. But it would be a huge mistake to think that your business has a bright future without mobile apps. The truth is, the future is certain, that is for sure. And there is something else. About 50 percent of all US companies fail within the first five years. And that figure rises to 70 percent after ten years. Also, 75 percent of venture-backed startups fail based on Harvard Business School.
Armed with these stats, one thing is certain – you cannot be too certain that you won’t fail. The bottom line is: it is way better for your business to have a fully-functional, well-built app than not. It will increase your chances of success exponentially. But if you think that your sales figure are great and that your businesses do not need these extra expenses, you will need a re-think.
4. Website is a better investment option than an app
It is easy to assume that building a website is better than building an app for your business. After all, currently, there are 1.6 billion websites and that number keeps rising very fast. The mobile app development / Android, iOS landscape is not filled with apps since there are only about 5 million apps on major app stores. It looks like everybody is having a website and only a few people are having applications. Since everyone is having websites, it must be a better investment option for any savvy business person, right? Wrong! Here’s why:
- There are 2.9 billion people using smartphones in 2019. And a larger chunk of people (about 90 percent) spend more time on apps than on websites, according to Yahoo Flurry analysis
- Download projections for apps in 2018 stand at 269 billion. This is a lot of downloads.
5. Well-built apps do not need promotion
To debunk this myth, there is something that universally true: products and services always need promotion, especially when they are new products or services in the market. Facebook’ global marketing and sales costs stand at 7.8 billion US dollars in 2018, up from 4.7 billion dollars in 2017, according to Statista!
However, it is always better to build a mobile app properly through a mobile app development / Android, iOS process, but people need to know about it. That is why you need to exploit offline and online (digital) channels such as TV ad placements, use social media platforms to spread the word, including content marketing, and exploit cost-effective digital marketing channels.
In all, the mobile app development / Android, iOS industry has been around for quite a long time. So it comes as no surprise that there are many myths and misconceptions about a lot of things, five of which were discussed above as you saw.