Danya Ayaz
A typical user may choose to download an app only for a few seconds but, saturated applications market can intensify the competition altogether. A general survey performed in August 2019 concluded availability of approximately 4.5 million applications between the Apple’s App Store and Google’s Play Store.
With such an abundance, it’s obvious for some or most of the apps to fail, impacted by many different reasons. Let’s have a look at why it happens in the first place and how you can avoid walking on the same path.
Inappropriate Geographic & Demographic Research
One can easily assume an app’s success and need by the mass users out there but the actual results are totally opposite. Long before the development phase, it’s important to understand demographic and psychographic of the product to validate the outcome. Successful launch strategy for an app and even a website is rooted in careful and systematic user research.
That said, there can be multiple user groups for a single app which is why early planning and project’s discovery phase helps to proceed smoothly. Should you choose to build a mobile app without research, use-case strategy and audience appealing features, it’s bound to fail in the end.
Unoriginal
App stores are overabundant with likewise applications which calls for a higher and stronger value proposition to success. Competitor’s analysis can help you perform a detailed SWOT of your product and that of the competitor, thus allowing you to come up with something unique.
Mobile app prototyping is yet another excellent tactic for creating a Unique Value Proposition (UVP). Product test model would at-least give you a firm ground to begin with as well as helps in understanding critical details such as mobile app design, development and features to include or exclude.
Unwise & Hasty Platform Selection
Mobile operating systems have quite detailed and specific guidelines to ensure functionality amongst diverse user base and in a different manner. Probe the users’ choice on smartphones to gain useful insight from statistical data.
Take for instance iOS users comparably having a higher income and academic qualification than Android. The information alone can influence your decision on the product monetisation strategy. When apps fail to perform well across different devices, operating systems and networks, it can become a major problem with frustrated users.
Poor User Experience
Exceptional user experience involves many different app building components with intuitiveness being primary. If a particular user struggles performing the basic functions on the application and unable to figure core features, the result is poor usability. Other examples of poor UX can be:
- App performance issues
- Longer loading time and registration
- Difficult or inaccessible features
Improper Testing
In common, majority of the applications are launched with minor bugs thereby ensuring you invest in QA. If a particular application is improperly tested, number of issues and bugs would be higher than usual whereas the app may crash completely. A user is unlikely to reuse the app post-crash which is why testing from all aspects and on all devices is crucial especially Mobile App design.
Julie Hannah is a professional digital content creator and editor having years of experience working for many different industries and recently head of content department at Digital Express. In her free time, She loves to watch movies, read books, and play console games.
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Some good information to keep in mind.