Ghostwriter
So it is interesting to note that there is something for everyone and packaging and selling promotions are connected to the movies. Leggos are very popular and Pixar is amazing. When the two come together there is bound to be some creative options.
You don’t just buy a ticket to the movie. Often times you buy a set of legos, popcorn, something drink and a copy of two movies when them come out.
Marketing is brilliant.
I’m not fond of animation but I guess the Incredibles was popular here.
Legos are pretty cool though. My nephew takes his kids to Legland each year and they love it. ( https://www.legoland.com/california/ ) I see the pictures every summer. I’m sure the movie was a must see for them. Marketing made Legos a must have for kids. We just get to step on them with our stocking feet as the kids left them on the floor. Ouch.