Your Heritage, Your identity: India towards World Class Tourist Hot-Spot

On the day of closing Ceremony of ‘PARYATAN PARV’( Tourist Festival) at ‘ RAJPATH LANES in the national capital of India,Seven shortlisted companies were handed over ‘Letters of Intent’ for  as many as fourteen monuments under the ongoing Scheme of  ‘Adopt a Heritage Scheme’ of Ministry of. As per the inputs of concerned Ministry, these chosen companies will be the future ‘Monument Mitras’(Friends of Monuments) who would associate this  pride of India with their CSR(Corporate Social Responsibilities) activities to groom it as per International Tourist Guidelines.

This Inter-Ministerial Oversight along with Vision Committee members hailed the positive response received from many reputed organisations in the Initial stage, wherein at least Fifty Seven (57) responses have been recorded officially and as many as  fourteen (14) monuments have been adopted through seven (7) Expression Of Interest(s). After all the required detailed scrutiny, the below mentioned Corporate Houses ranging from hospitality industry up to Banking industry by accompanying with many tour and travel industries were shortlisted finally for vision biding for final selection of Monument Mitras( Friend’s of Monuments) :-

1. SBI Foundation shortlisted for the adoption of –

  • Jantar Mantar, Delhi.

2. TK International Limited shortlisted for the adoption of –

  • Sun Temple, Konark
  • Raja Rani Temple, Bhubaneshwar
  • Ratnagiri Monuments, Jajpur, Odisha

3. Yatra Online Pvt. Limited shortlisted for the adoption of:

  • Hampi, Karnataka
  • Leh Palace, Jammu & Kashmir
  • Qutub Minar, Delhi
  • Ajanta Caves, Maharashtra

4. Travel Corporation of India Ltd. shortlisted for the adoption of:

  • Mattancherry Palace Museum, Kochi
  • Safdarjung Tomb, Delhi

5. Adventure Tour Operator Association of India shortlisted for the adoption of :

  • Gangotri Temple Area and Trail to Gaumukh
  • Mt. StokKangri, Laddakh, Jammu and Kashmir

6. Special Holidays Travel Pvt. Ltd. (With) Rotary Club of Delhi shortlisted for the adoption of Agrasen ki Baoli, Delhi

7. NBCC shortlisted for the adoption of Purana Quila, Delhi.

The ‘Adopt a Heritage Scheme’ of Tourism Ministry was launched on the eve of World Tourism Day i.e. 27th September, 2017 by the honorable President of India.Thereafter, Ministry of Tourism invited many Private Sector Companies, Public Sector Companies and Corporate individuals to adopt important sites of Monuments and appealed all of them to take up the responsibility for making our heritage and tourism more sustainable and incredible through the required process of conservation development and redevelopment.

This is absolutely a unique endeavour and a noble initiative of Ministry of Tourism in close collaboration and co-operation with Ministry of Culture and Archaeological Survey of India (ASI) which conceives in developing monuments, heritage and tourist sites across India. It is also important to turn these spots of Tourist Hot Spot as tourist friendly and eco friendly to enhance their tourism potential along with deep rooted cultural importance, in a phase wise  planned way. India is famed across the World for its enriched and diversified cultural and natural heritage.

Adopt a Heritage /Apni Dharohar Apni Pehchan(Your Heritage, Your identity) Project is a unique initiative of Ministry of Tourism in close collaboration with Ministry of Culture and Archaeological Survey of India (ASI) which envisions developing monuments, heritage and tourist sites across the country

The project initially cornerstones on development and maintenance of these world-class tourist infrastructure and facilities which includes basic civic amenities and advanced amenities of 21st century like Cleanliness, Public Conveniences, Ease of access, environment friendly, illumination and night viewing facilities.

All these illustrious initiation meant to have a world class and eco friendly International Tourist Hot-Spot in Inida.


What do you think?

Written by Anjan Kumar Samal

National Secretary-THE LAST HOPE(REGD.)


  1. Thanks a lot Jasmine.Like your name, may the Almighty empower you to spread your fragrance of intelligence and observations around you.Thanks a Ton again Jasmine Jee.(Jee is used in Hindi to show respect)