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Yes, the Email Campaigns can improve communication with students and increase the number of registrations of training centres. Do you want to know how? Read this post
What differentiates one educational institution from another? Its values, teaching methodology, history, experience and staff of professionals among many other factors.
But what happens when you are not able to communicate all those competitive advantages to your target audience. The answer is simple: that difference is not evident for those who are looking for a training center or for those who have already chosen your educational offer.
Universities, colleges and other institutions can greatly benefit from the use of Email Marketing to improve their reputation and multiply enrollments. Is what you want? Keep reading!
# 1 Develop your Database
The first step to implement an effective strategy is to develop actions to attract qualified contacts to those who send you your Email Campaigns.
For this, it is essential that you include a Subscription Form on your website so that all those who are interested in receiving news about courses, careers, postgraduate courses and events, leave their emails. The same can be done on your Fan Page by adding a Form to a tab to convert fans into contacts of your base.
It is important that you have a management system or CRM that allows you to be aware of relevant information about students and those who contact you to make inquiries. Doing this will allow you to be aware of the needs and interests of each one so that we can offer you exactly what you are looking for.
Another good idea is to organize courses and trainings with an online or offline registration that allows you to access the emails of the registrants to later send information about similar activities.
# 2 Generate valuable content for your community
When it comes to increasing the notoriety of your brand, nothing better than the constant publication of valuable content for your audience of interest. For this material to be truly relevant, it is essential that you think carefully about the specific needs of your users.
How to know what is most interesting to them? Ask him! An excellent technique to receive feedback from students and get to know them in depth is to send satisfaction surveys to improve both the service and the activities and facilities of your institution.
Many universities have their own blog where they share notes on topics related to learning (tips to study, informative talks about careers and courses), the labor market (job searches and tips to find employment), future training and summaries of past events. These contents are then disseminated through email campaigns and social networks.
# 3 Exhibits the values of the institution
Seeks to differentiate your educational offer. What makes it unique? Is it the way in which classes, teaching methodology, teachers, facilities or additional services are taught? Distinguishing yourself is crucial to occupy the first positions in the mind of your audience.
Once you have identified your competitive advantages, you should aim your communication actions to highlight them.
Do you need an example? Imagine that your differential factor is providing additional activities that allow students to acquire knowledge from experience. Therefore, you offer internship programs, cultural exchanges, professional practices and visits to companies or study trips. Then, you must send Email Campaigns that promote these activities and also mention them in your Newsletter and social networks.
# 4 Promote courses and degree courses
If you are looking to increase the number of registrants, it is key that you design specific Email Marketing campaigns for each training offer, including:
- Your logo on the top of the piece.
- Themes to be addressed.
- Date and time of course.
- Name of the professional in charge of providing it with a brief bio.
- Modality of learning (online or in person).
- Registration form
- Value of the training.
- Logos of those companies or institutions that support the initiative.
One technique to increase the number of attendees is to offer special discounts to those who register as soon as the registrations are opened. Try to do it well in advance in order to have more time to dedicate to the promotion.
# 5 Send a Newsletter with news
What relevant events have occurred at the university or college that you want your community to know about? To send a Newsletter periodically (weekly, biweekly or monthly) will allow you to maintain constant communication with your contacts, keep them informed and improve brand reputation .
If you can not think of what elements to include in this shipment, here are some ideas!
- Outstanding works of students.
- Past papers
- Future events and training.
- Changes in the staff.
- Stories of students who have triumphed in the labor market.
- Informative talks.
- Job offers
- Distinctions and awards to students and teachers.
# 6 Make known the benefits of choosing you
Many institutions offer exclusive benefits to their students and alumni such as: internships, discounts in shops, recreational activities, free extracurricular activities or special prices. If you offer this kind of courtesies, why not promote them?
Send Email Campaigns to students and teachers communicating the benefits they can access by being part of the community. They will love to know that the institution where they study and work cares and occupies them by offering them extra services.
# 7 Integrate your email campaigns with social networks
Do you know Social Email Marketing ? It is about achieving the perfect combination between two of the most powerful techniques of Online Marketing. If you implement it correctly, you will boost the effectiveness of your Email Campaigns and improve the results of your Social Media strategy.
Start by including buttons to share on social networks in your pieces of Email so that your Subscribers can publish it in their profiles. You can also add links to your social platforms so that your contacts become fans and followers.
# 8 Take advantage of Transactional Email and Email Automation
Did you know that you can send confirmation emails when the student enrolls online or pays their fee? Thanks to the Transactional Email you can improve the experience of users who interact with the website of the university or school, especially if you have a virtual campus.
The Email Automation can also be of great value to consolidate your communications strategy. You can also use Email Automation by Subscription to give a warm welcome to the contacts that join your List. If you have an institutional video that serves as a tour you can take advantage of this Campaign to invite them to watch it and thus learn more about the institution.
What do you think of these strategies?
eculous Digital marketing company is an established popular Digital agency with an excellent track record for the best customer satisfaction. We have never compromised on the quality and the services provided to the customer. We conduct Digital marketing seminar in different engineering college nasik to educate future entrepreneurs.
