There are multiple ways to be successful when running a business. Some of them include a good customer care, some require sales representatives, others request after-sale support, and some demands responsiveness of a product or a platform. Every aspect of running a successful business includes customer satisfaction, which is the goal of every company.
For example, automotive companies need to manufacture cars that have responsive features to secure their sale. Such features include responsive brakes, steering wheel, airbags deployment and much more. Same is the case with websites and its design.
The benefits of a responsive website
The biggest concern of any business, especially an online e-commerce website is its platform’s responsiveness. It is the goal of every aspiring online business to provide the most responsive website for their customers to shop. In this era of super-fast internet and online shopping, a good user experience has become the key to success.
So in order to enhance the user experience, you need to work on your website’s design and user interface. User interface plays a huge role in determining the response time of your website. Today, we have multiple kinds of display devices, as you can browse from your desktop computer, laptop, mobile phone, tablet or any other device. Your website design also plays an integral part to provide the best user experience across a wide range of platforms. Take an example of any organic search you make on a search engine. Suppose you want to fly to a destination in cheapest flights available, you will search with this keyword on Google or any other search engine and there will be top results shown
Just like a car with responsive components, your website should also be responsive. Let’s take a glimpse what a responsive design it and why you should apply it on your website.
What is a Responsive design?
New websites are centered on providing good responsive designs with a satisfying user experience. 10 to 20 years ago, everybody browsed websites on desktop monitors, but today there are multiple ways to do so. The aim of a good responsive design is to enhance user experience on all the devices it can be accessed, by keeping one single content on every platform.
For example, if you are running an online travel aggregator, and a user in the UK wants to draw a flight compared to check the most suitable flights to their destination. You will need to use a good user interface that can enhance the search experience of that user. The search results should also be rapid and responsive.
A responsive design includes nominal scrolling, panning, and zooming. Your webpage shouldn’t also be confusing to any user. You should always try to employ a web design that is enjoyable for everyone, no matter what device or display method they are using. It should be an out of the world experience even if a user is using a 4-inch smartphone, 7-inch tablet or a 15-inch laptop.
Application of a responsive design
To enhance your website’s business life, you need to work more on enhancing user experience. It is truly an extension of your physical business, and sometimes even your bricks and mortar store. When a potential customer walks into your store, you can meet them with a smile and ask what do they want? The same meet and greet are what everyone expects from an online store, and if they get it, they can become a permanent customer of your website.
If you want a better idea of user experience and website responsiveness, you need to think about your personal experience on any website. You won’t ever return to a website that takes a minute to load its homepage or isn’t working properly on your device no matter how great its products are. There is a big reason why the user experience and responsiveness of your website is the pillar of success and growth of your online business.
Apart from all the user experience factor, Google also considers the responsiveness of your web pages. The better they are, the better you rank in organic search rankings. So it is in your best interest to make your website responsive by working on its user interface.
How to make your website responsive?
As of now, you have an idea of what is a responsive design is, and why it is important for the success of your business. Following are four easy steps that you can use to make your website responsive. So read them and make necessary changes to enhance the user experience, and ultimately enhancing web responsiveness.
Images and design layouts
One of the biggest challenges of developing a website is setting up images that don’t take much time to load. You want the best size to be uploaded to your website, but at the same time, you cannot allow the increase in response time. For this reason, you need to develop certain rules in your CSS that determines how to handle images on different screen displays.
You can also use a ready-made design theme or a layout, which have a good response time. In this way, you don’t need to worry much about your user interface and experience and everything is pre-designed.
Design for touchscreens
These days, everything is coming with a touchscreen display. From smartphones and tablets to even laptops and desktops. For this reason, always design with a touchscreen interface. But keep in mind, your touchscreen should also work best with a mouse or any other input medium.
Moreover, when designing sensitive and small buttons for mobile touch displays, always implement a call to action so they can work properly all the time.
Implementing fluid grid
Fluid grid system replaced the conventional pixel measurement method. So it is wise to design your website based on it. When you have worked everything according to this method, the elements of your web pages will respond better to every size of the screen. As they are not in pixels, but in a fluid grid pattern. This will enhance the quality of a page, as well as user experience, which in turn will improve the page loading time.
A responsive page is often distributed into columns, so the width and height are not generally scaled. Which is why when you browse it via mobile or any other device, the magnitudes will never depend on the size of the display.
Decide carefully what elements your small screen will contain
The responsiveness of your website doesn’t mean duplicating your website from one device to a new one. You need to leave some elements on your screen if you want them to work properly on a different display. Modify your website’s CSS or any other code to do so. Your users will certainly like this initiative.