John Cooper
2020 has been a great year for digital marketers across the globe. And the success of digital marketing campaigns – starting from P&G’s “The Talk” campaign to Burger King’s “Google Home of the Whopper” campaign – we have seen marketers taking the competition to the next level. But it’s not just the creativity and planning that helped marketers succeed this year. Several digital marketing tools have also made a significant contribution to the field.
In this blog, I’m going to highlight 6 top-performing digital marketing tools that have played a crucial role in the success of digital marketing campaigns this year. Let’s see how many of them you know about.
Grammarly
Whether you are a student looking for help with essay editing or a content marketer wanting to proofread the final copy – this amazing tool can deliver that while saving you a ton a time.
As you may realize, internet trolling has got to a new level in 2020. And if you mistakenly leave a grammatical error in the content of your marketing or email campaign, you are most likely to become a subject for internet trolling. This efficient tool makes sure that you don’t leave such small errors that can ruin your online reputation.
The tool comes with both a free version and a premium version. For businesses (small, medium or large), I recommend the premium annual pack. It costs just $139.95, which is basically $11.66 per month. You can spot the basic grammatical and spelling errors with the free version, but for advanced proofreading as well as plagiarism checking, the paid version is appropriate.
Google analytics
Your SEO team must be well-aware of this tool if I’m not wrong. This tool is an integral part of almost every search engine optimization campaign that took place in the recent past. This free tool lets you track the performance of the keywords of your choice and help you prepare a better strategy for your campaign.
From finding out how the visitors are locating your website to isolating the pages and links that your visitors click the most – Google analytics allows you to have a better understanding of your website’s performance.
There are actually plenty of uses of this tool, and over the past few years, it has helped digital marketers form effective SEO strategies and succeed. If you are not using this tool in 2020, you are missing out on a lot.
Canva
People in the social media marketing team love Canva for its efficiency. Unlike other graphic designing tools, Canva lets you create graphics on the go for social media and other digital marketing platforms. Its simple UI allows anyone with basic knowledge of designing, create amazing visual content for the marketing campaigns.
Here, you do not need to create things from scratch. There are hundreds of templates for different visual elements. Also, there are pre-defined image sizes for social media posts, presentation, poster, Facebook cover, infographics and many more. Besides, there are tons of fonts to try and experiment with.
The best part is that Canva is available for free. And it does not require advanced technical knowledge to deliver necessary visual elements. Moreover, its collaboration feature lets you share the image you created and view or edit the image.
Moz
Moz is another favourite for SEO managers worldwide. Moz’s keyword explorer deserves a special mention as it seamlessly allows the users to learn what the target audiences are searching for. As you may realize, the keyword explorer, along with a good SERP analysis, can help you determine how to boost organic search traffic, using keywords.
Besides the keyword research, the tool also lets you audit and crawl to ensure the site’s SEO performance and strategies are effective. The tool also lets you enhance your link building research. In fact, Moz offers different options for link analysis, live link index, and competitor research. Also, Moz can serve as an SEO toolbar where you can access instant metrics.
Even though there’s a free trial version available for Moz, the standard plan starts from $99 per month while the premium plan costs $599 per month. If you haven’t used it yet, you can visit Moz’s website and select a plan that suits your business the most.
LinkedIn Sales Navigator for Gmail
This plugin is perfect for businesses that are just starting out. There’s no denying that networking is important for any business that wants to grow. With the help of this tool, you can now sync your LinkedIn profile data for the contacts, leads and prospects directly with Gmail. You can not only leverage the information to reach out but also can save the leads in the sales navigator without leaving the inbox.
This tool is meant for the sales team who needs some help to nurture the customer relationships on the network. Thousands of businesses have used this tool to enhance their performance and reach the right kind of customers, using the search and filter features in 2020.
Besides leveraging the LinkedIn networks, the tool also helps you with the real-time updates on statuses of leads and companies. With the premium version of the tool, you can even find the list of people and companies who visited your profile. Besides, the PointDrive Presentations feature lets you create engaging and interactive sales content for target customers on the go.
Slack
Slack happens to be one of the most popular communication services in business today. It basically is a team communication tool, which allows business conversations to be conveyed effectively to the members using channels designated for certain information.
Slack offers every significant element of business communication under one roof. It is a single place for messaging, tools and files, allowing everyone to save time and collaborate together. It also works as an excellent tool for networking and meeting new people in the digital marketing space. Also, it gives you the liberty to join or leave channels you feel necessary.
Since it has now become a popular communication channel, it now has wide-ranging integrations with several other tools. From Google Drive, Dropbox to Asana, GitHub – almost every useful tool now integrates with Slack. Also, this communication tool comes with face-to-face video calling feature.
In conclusion,
As the competition gets tougher, it becomes more crucial for the businesses to know about the latest digital marketing trends and figure out how to leverage the knowledge to their advantage. These aforementioned tools have helped the businesses conduct their digital marketing activities with conviction in 2020. But the problem is that every other business is now using these tools. Perhaps, the businesses need to explore new options that can help them stay ahead of the curve in the coming years.
Do you have any other marketing tools in mind? Share your views and suggestions in the comment section.
Author bio: frank Kristopoulos is a professional digital marketer who has been working for a reputed company. He has also been a part of MyAssignmenthelp.com, where he serves assignment help service to students on their requests.
I find Grammarly very useful.