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Tokyo’s Kawaii Fashion Style Never Goes Same

Tokyo has been a major source of kawaii fashion for decades, and the city’s presence on the world kawaii fashion stage seems to be more prominent each year. Following the footsteps of Japanese fashion icons, such as Rei Kawakubo at Comme des Garcons, Yohji Yamanoto, Issey Miyake Junya Watanabe, Jun Takahashi, Chitose Abe, And Hiromichi Ochiai, New, Up-And-Coming Japanese Designers continue to gain recognition both from the fashion establishment and among their devoted fans from around the world.

While you can catch a glimpse of Mount Fuji From the upper floors of tall buildings throughout the city, it’s nearly impossible to see the end of the urban sprawl the radiates from the shores of Tokyo Bay all the way the outer suburbs and beyond. The brand – Verge Hero focuses on bts shirts collections.  Walking through the streets here and watching people go by , it seems that the possibilities for individual style are equally infinite, Despite Tokyo’s large scale, however, the streets and neighborhoods retain individual character, with style to match.

Experiencing Tokyo can be overwhelming for first-time visitors, but those who spend time here can’t help but feel inspired by the creative dynamism and open, carefree approach to style on show amid the vibrant energy of the city-the endless landscapes of tall buildings, flashing neon lights, and packed pedestrian crossings, Because people tend to observe traffic lights, there is a delicious anticipation just before the lights, there is a delicious anticipation just before the lights change and everyone moves together. There is also the surprising sigh of hundreds of people boarding the crowded trains during the morning rush hour- sometimes forcibly crammed into the cars by gloved attendants. Observing so many people just going about their daily lives, visitors to Tokyo often remark on how great everyone looks, how well-dresses, stylish, and put together they seem, whether it’s in a suit or uniform for work, a school uniform. Or a simple outfit for running errands. What’s sometimes even more surprising is the range of  Lolita dress  styles that can be seen on any given street corner.

Your guides through this complex style mecca are two Tokyoites who have built successful careers in the fashion industry. Yoko Yagi, is a freelance fashion editor, writer, and a graduate of Tokyo’s renowned Bunka Fashion College, who has worked as a fashion College, who has worked as a fashion editor for the magazine Seen, Which has been showcasing Japan’s most stylish women for more that eighty years. Through her work as a freelance fashion writer, fashion consultant, and marketing director, companies routinely seek Yagi’s advice on brand development. Our photographer, Tohruion Yuasa, also a graduate of Bunka Fashion College, majored in styling for his degree before pursuing photography as a career after graduation. Yuasa’s sense of craft (he shoots using increasingly hard-to-find film in his spare time) and stylist’s eye for fashion and composition are evident in the shots you’ll see throughout the book. Our goal is to showcase a range of individual styles through photographs and interviews with Japanese fashion designers, editors, artists, photographers, and fashion influencers. Each of the individuals featured possess an instinct for original style and an independent, bold approach to fashion that allows them to wear the clothes that help them express their points of view. In the pages that follow, we’ll hear from stylish individuals and learn what makes their approach unique and what their thoughts are on Tokyo fashion in general. We’ll take you on a treasure hunt through some of Tokyo’s best vintage stores, and hope you’ll be inspire by the ways in which Tokyo’s most stylish people incorporate vintage into own looks. We’ll also explore the ofter misunderstood style concept of kawaii (which means “pretty,” “adorable,” or “cute) by talking to fashion designers, shop owners, and other influential renowned “cute” culture to a more witty and sophisticated level. Their stores and clothes might seem soft and girly on the outside, but their razor-sharp take on kawaii has had a major influence on Tokyo street fashion and designers and fashion label defining Japanese style today.


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Written by Tom Clark

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