Who doesn’t want to look good? Putting in the effort to look nice for special occasions always seem worth it when people compliment you. You might have noticed how following the prevalent fashion subconsciously becomes your motive. After all, no one wants to look “last year”, do they?
Sometimes the following fashion isn’t just about receiving compliments and looking presentable and relevant in front of society. Instead, it helps one feel confident in their skin. If you think you are the only one who focuses on your appearance, you are wrong. In fact, on average, a consumer spends $1700 a year on apparel and accessories!
While many might think of fashion as being superficial, but according to science, it has the power to change the way you think. Here is how.
The Phenomena of “Enclothed Cognition“
According to a phenomenon that has been dubbed as “Enclothed Cognition”, your clothes affect your attitude, mood, behavior, personality, confidence, and interaction with others. Various researches have been done which pinpoint that an array of psychological processes including self-image, emotions and interpersonal interactions are affected by clothes, and hence fashion. Various clothing items have different symbolic meanings in our mind. While certain types of style are thought to be as fun, others are considered to be eccentric and hence a way of self-expression. This is why different fashion tips are followed depending on the occasion and time. For instance, a custom leather jacket might make one feel rebellious while a tailored suit may be perceived as being a symbol of success.
Dressing for success
You might have heard of the cliché phrase, “dress for the job you want, not the job you have”. It is easy to assume that judging people based on their fashion sense rather than their technical skills is wrong. However, as mentioned above, people subconsciously and consciously judge themselves and others based on their clothing. This is why it is essential to follow a formal dress code when going for interviews or giving a formal presentation.
Dressing for success by wearing a tailored jacket also affects your thinking. Wearing such formal wear puts you in the right frame of mind. Your mind becomes ready to conduct business. Many claims that confidence plays a vital role in deciding how successful a given person is. And fashion helps you feel confident. This is why formal clothing is referred to as “power clothing”. It has also been discovered that power clothing helps boost the production of hormones required for displaying dominance and confidence. This helps a person in analyzing situations better, become a problem solver as well as a better negotiator. Such benefits of fashion apply to both men and women.
A break from the monotony
Most of us live a hectic life. This is especially true if you are a career-oriented person. You wake up, get dressed, work, eat, come home, sleep, repeat. Not exactly an exciting life, is it? Monotony is a person’s worst enemy. Living the same old monotonous life kills your creativity.
And this is when fashion comes to rescue. Fashion has the power to change the way you think and feel. Something as simple as getting a new wardrobe, or even a few popular articles of clothing, can play an integral role in boosting your mood.
You can choose to mix and match a variety of your old clothes to create a new, trendy and attention-grabbing outfit. You might think that following the trendsetter is the only way to be fashionable. But, if you ask any designer, you would realize that there are no rules in fashion. It is a way of self-expression, and only you can express your self-image accurately. When you do so, you are bound to feel pumped up. It also helps to get your creative juices flowing.
A signal for uniform thinking
Did you know that the clothes you wear have the power to boost your performance at work? Have you ever wondered why certain places have uniform clothing? It is because clothing which is associated with a specific role or code of conduct helps ensure that those wearing it follow the same. For example, in most schools, you are required to wear a uniform.
This encourages students to be disciplined. Similarly, wearing a lab-coat in a research lab ensures that people are more careful about their acts since lab-coats symbolize the danger and seriousness of the place they are in.
Helps you in connecting with like-minded individuals
Even though the world is a global village, it not a community as a whole. And humans require a community to become the best versions of themselves. Now, communities can be based on similar belief systems, values, ethnicities, etc. But, none of these segmentations has the power to transform the way you think as much as a community which is based on like-mindedness.
Fashion is an umbrella term. It encompasses a variety of styles. Certain people like gothic fashion, while others prefer chic and sophisticated trends. Finding someone with the same dressing style as you can help change the way you think. It allows you to become a part of a community that you can relate with. This, in turn, can help you in discovering yourself and being comfortable in your skin.
Think of it this way. If you have an odd fashion sense and you are the only one in the crowd who is dressed “differently”, you are bound to feel conscious. Compared to this, if you are surrounded by a group who is dressed just like you, you are ready to deal with any judgments that may come your way. This is yet another way fashion helps alter your personality for the better.
There is no right or wrong when it comes to fashion. Rather than following trends and fads, carve your own style. This is best likely to affect your thinking positively. Dress to win crowds, to stand out, or to belong. Do whatever you think is best for you.