If there is one constant in the world of digital app design, it is that the trends are always changing. The hot design trend of today will look dated before long. If a digital designer wants their work to stay fresh and relevant in order to be top of mind when someone considers how to find an app developer, they have to make an effort to be at the front of every design trend.
With 2020 already underway, let’s take a look at some of the app design trends that are starting to emerge this year.
Typeface might not seem like the most exciting topic, but it can make a big difference for companies that are trying to stand out from the competition. With a custom font, text from your business will stand out and it will be instantly recognizable as something from your brand.
Instead of using the same common fonts that every other business uses in their apps and on their websites, you should hire a designer to create a custom font for your company. When designing a new font for your business, you need to consider the psychology of typeface to find a font style that conveys the right message. Some styles seem more modern, others may be more traditional, you also have fonts that are a little more fun or ones that seem formal.
Designing a logo is just one part of creating an identity for your brand. Modern companies interact with customers through a number of different touchpoints. In today’s business landscape, businesses need to have a broader, more cohesive brand identity.
Look at all of your assets and all of the ways your brand may reach customers. Develop a brand identity that you can use across all of your assets. This includes things like product packaging, your website, brochures, business cards, and social media accounts. You want customers to be able to recognize your brand no matter where they encounter it.
Contrast and Bold Colors
Minimalism has been a popular digital design trend for the last few years, but 2020 is going to see more designers looking to set themselves apart with bold colors and contrasting schemes. This will be another way for businesses to stand out from the competition, and contrast can also be great for drawing the attention of viewers to specific elements of the design.
Even if you think it is too much to jump right into bold colors all at once, you can start adding accents to assets that have a neutral color palette. A little bit of color can add some pop to a monochrome image. You can also use color in these images to steer the eyes of viewers and bring their attention to where you want it.
Many companies follow formulaic design concepts. This is a way to play it safe, but it is also a way to guarantee your designs will never stand out. In 2020, we are going to see more digital designers trying to get away from these common design formulas and trying creative ideas.
If you have a unique idea, give it a try. There is some risk that comes with thinking outside the box, but it can also pay off when you hit on something that works. You can also mitigate some of the risks by testing the ideas as you roll them out. If they don’t test well, you can always revert to your old designs or go back to the drawing board to create something new.
Artistic Design Styles
Graphic design is an art, but it often does not come across as artistic. This year, we should expect to see more designers and app developers going for a style that looks more like artwork instead of traditional designs. This can be a way to give your designs a more human feel and to add a little personality to projects.
One way to do this is to use hand-drawn illustrations instead of computer-generated images. You could also use paints or animation in an attempt to go for a more artistic approach to design.
2020 is going to be an interesting year for design trends. Now that you know the trends that are going to be big this year, the only thing left to do is to find a way to integrate some of these ideas into your design projects.