Explained simply, a call to action button is actually a graphic part of a webpage whose purpose is to lead the user to engage in a targeted action. There are a few examples that really work, such as register, download, buy, upload, provide email, etc. What follows is a comprehensive guide to help you master the CTA (call to action) game.
Types of CTA (Call to Action) Buttons
- An interactive type of CTA button. This one tells you what follows after the user clicks it. For instance “Sign up for a newsletter” or “Download a submission form”;
- A button whose service is to send the user to a different page. It can go under the name “learn more,” and once the user gets there it will provide more detailed info about the product or service in question;
- A CTA button as part of a lead form. This type of button asks the user to provide specific personal information. These are often named as “Subscribe,” and once the user clicks a form appears. The user then fills out the requested form.
There are a few secrets that can make this button more noticeable for users. Regardless of the program you work with, be it dating website affiliate program, review sites, or blogs, when choosing the best type for your webpage, there are other points that you need to have in mind too. These include the location of the buttons, the design, and the message it conveys.
The Most Effective CTA Button Design
Five main principles help with this dilemma. Here are the details.
Make the Button Contrast. This principle is more than just about the color of the button. The crucial thing here is to make the button stand out from the rest of the background of the webpage. The contrast will affect users, and they will surely not miss it. Besides contrast, text color is essential too. Make it easily readable, not too bright, and in coordination with the rest of the page, of course.
The CTA Button Should Have a Button-Like Design. If you make the design too flat or inconspicuous, people can mistake it for page design, not an action caller. That is why you need to implement shadows and color changes. Simply put, if you want users to engage, first, they need to be able to locate the button easily.
CTA Button Size Matters Too. Balance is key in this case. A tiny button can go unnoticed, while a large button may not even get recognized for what it is – a CTA button. Find the perfect size, and make sure it is perfectly coordinated with the rest of the page layout. And remember, bigger doesn’t always mean better and more effective.
How Often Should You Use CTA Buttons?
Be careful. Too many CTA buttons can confuse the user, and too many options can lead to zero choices at the end of the day. If CTA buttons intercept with design elements, you will lose the user’s attention in no time. If you do need to use more buttons, make one main CTA button more noticeable, and the rest can be more subtle but still there.
How Can You Tell if the CTA Button is Really Effective?
Ask yourself these 5 questions:
- Are you following the above-mentioned tips?
- Is the CTA button visible enough?
- Does the design of the button show that this is a clickable element, and not a flat one?
- Can the user understand what the action behind the CTA button is?
- Are additional design elements subtle enough so that the user can notice the CTA button with ease?
If all your answers are yes, you are on the right track. If not, reread this article and check the steps you need to take to create an effective CTA button. Good luck!