NANO
They cover lampposts, signs, containers, telephone booths, bus stops and facades of buildings to sell or rent flats or parking spaces; but those who paper the city trying to close a deal are not always par cular. The economic crisis and the need to give a quick and, if possible, profitable exit to real estate, has notably increased the number of posters that can be seen throughout the city and that take advantage of the most visible places to attract attention of the interested public.In spite of the illegality of using urban furniture as a support for these advertisements.
The crisis has led advertisers to seek, on the one hand, the greater publicity of their business; on the other, that advertising is free. But history does not stop here. Any event is announced with giant billboards hung from lampposts. Any site serves as a billboard for shops or restaurants. Any wall is the victim of papers and posters announcing various products.The traffic lights and streetlights are filled with posters: rooms for rent, sale of used high school books, cleaning by hours. And there, in the midst of the maelstrom of offers radas, «Free Wifi, 30 euros», putting eyes on you. Because it is wifi, the creed of our time, and because it is free and that sounds as seductive as it is unlawful.
