Why Is it Important to Choose the Right TLD?

You would have observed new age sites with the new domain names. Some of them are .men, .win, .tech, which are meant to cater to the nature of the website. These endings are known as top-level domains. It is crucial to understand what a TLD is and what its impact is on the site before registering the domain name.

Instead of opting for the first TLD, which grabs your attention, you can benefit from thinking carefully about the choice. These TLDs have specific meanings, while the other can confuse the potential visitors. These things have to be kept in mind to choose the right TLD for the website.

Why Is It Important?

It is crucial to find the objective of the site before purchasing the domain name. Once you have purchased a domain name, it can be challenging to change it later on.

The TLD of your site is crucial to help the visitors remember the URL of the website. Which is easy to remember? A ‘.com.’ TLD is easy to remember as compared to ‘.net’ or ‘.org’.The domain extension used also sets the expectation of the site. Use ‘.org’ and most visitors expect the site to be a non-profit organization.

What you should not that all the TLDs are the same as far as SEO is concerned. Although Local SEO is affected in some cases, if you are looking to target a specific country, then you would prefer to go with a country-specific top-level domain. It will significantly improve the chances of appearing in the local searches.

Choosing the Right TLD for the Website

Making the right choice for the domain name is not difficult altogether. Here are some users that you need to keep in mind.

Start With the Purpose of the Site in Mind

No one spends money to waste. So will anyone start a site without a purpose? Here maybe some of them:

  • It may be a blog site.
  • You have a business, and you want to create an online presence.
  • Your brand is popular, and you want to leverage the internet to increase brand presence.
  • You want to run a non-profit store.
  • You are an educational institution for which you want to start a site.

Every site meant to meet these requirements can be supported with ‘.com’ in some way or the other. But when numerous specific domain extensions can work equally well, there is no harm in trying them.

‘.com’- every domain in the world can take this domain name. But it is more suitable for commercial purposes.

‘.co’- if you want to choose a domain extension for the company or corporate, to create an online presence of the business, it is the best choice undoubtedly. Many startups have already started to do that.

‘.pizza’- your pizza brand is very successful in the local market, and you want to popularize it even more. While you can choose ‘.com’ but a ‘.pizza’ makes the site more meaningful to the pizza brand lovers.

‘.org’- If you do not want to make a profit out of the organization and it is purely for a non-profit purpose, this domain extension would be the best.

‘.edu’- Most universities across the world use this domain extension. If you are a college or university, this domain extension would be the best.

Even if you have any other objective, it could be met with new domain names. So why not be a change bearer?

Keep the Visitor above Everything

When you are searching for a suitable name for the website, keep the interests of visitors above everything.

  • The name should be easy to type; if it is difficult, people are not going to use it. The use of difficult to spell and long names can be confusing and extremely frustrating to them.
  • Memorable names are better. Can you ignore the word-of-mouth marketing these names could bring? If you want to grow the brand quicker than expected, the domain name should be easy to remember.
  • Short and simple wins. If you look at the most successful domain names, you will find that they are short and simple!


The success of the website depends on the name and the domain extension you choose. Pay attention, and your site will surely deliver!


What do you think?

Written by Pooja Rajput

Leave a Reply