Understanding PPC, Google Ads, and the Best Way to Handle it all

Today’s marketing is a lot different than the marketing efforts of years ago. If you’re running a marketing agency yet do not offer pay-per-click, or PPC, to your clients than you cannot say that you are full service.

This is the opposite of Search Engine Optimization (SEO), in which you make an effort to have your website rank high on Search Engine Results Pages (SERPs) on their own. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. When people watch television they see commercials. When people shop online, they see paid ads.

Placing ads on these SERPs, both Google and Bing, is one of the most popular forms of PPC. It allows you as the advertiser to bid for ad placement in a search engine’s sponsored links when someone uses a search inquiry with a keyword that is related to a business’s name, products, or services. For example, if you bid on the keyword “house painters near me,” your ad might show up in the very top spot on the Google results page when people in your town are looking to hire a professional painting company.

As you may have imagined, a lot goes into getting these ads correct. You need to do your research to choose the right keywords, adjust your budget so you get enough views, and so on. Just because you know a lot about direct mail flyers, radio ads, or other forms of advertising doesn’t mean your a PPC expert and that’s okay! It means you need to bring in a little extra help. Yet, hiring and training a paid ads professional takes time and money, which you may not have a whole lot of.

If your marketing agency doesn’t offer PPC management, you’re losing clients to competitors that do. Yet, it isn’t a simple service to offer. What can you do? Hire a white label PPC agency! You see, there are agencies that will actually manage your clients’ PPC accounts in a way that makes it appear you are doing it. This isn’t cheating; it is outsourcing the portion of the task you do not handle in-house. If a small business hires you to create business cards, you don’t actually print them out yourself right? You design the logo and formatting, and then send the mock up to a printer to have the cards actually created. Bringing on a dedicated PPC advertising agency is the same thing!

Your white label PPC agency will expertly manage your clients’ Google Ads accounts. By using a dashboard with your company branding on it, you will be able to show them everything they need to see regarding their account. You’ll go over their goals, your dedicated PPC experts will achieve them, and your clients will be thrilled. This is the best way for everyone to get what they want!


What do you think?


Written by whitesharkmedia

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