Edelweiss Rejuvenates Us

Edelweiss (Leontopodium alpinum) is a very rare and protected plant not only in Serbia but throughout Europe. It can only be found on very inaccessible, rocky, mountain cliffs. Leontopodium alpinum, or planinaria, runolist, alpine star, perennial plant, originates from Siberia and in Evop came most probably at the end of the Ice Age. This ancient flower has remained until today at the peaks of the high mountains (Alps, Pyrenees, Carpathians). The height that is most pleasing to the mountains is between two and three thousand meters, so it has become the symbol of the Alps, where it still has the most. Despite the protection measures, the human hand is almost annihilated by the alpine flower. The most famous habitat of edelweiss in Serbia is Kopaonik, and the site of the hill is also on Tara. As a natural rarity, edelweissis in Serbia is under the protection of the law.

Its nourishing extract is used by numerous cosmetic houses, such as the natural French brand Pure Altitude whose trademark is Edelweiss Flower and the American brand Kiehl’s who recognized edelweiss for its moisturizing properties. “This flower has attracted us to the flower because of its resistance to harsh environmental conditions, and the results of the research of the extract showed a reduction in transpedemalic water loss and the strengthening of the epidermal barrier”, states Dr. Geoff Genesky, Kiehl’s chief chemist. Edelweiss extract also acts as an antioxidant, fighting against free radicals and aging, and regenerates and strengthens the skin by restoring its softness and brilliance.