A strong workplace culture and an effective employee engagement strategy are integral parts of any business organization, especially in India. Due to its change from a conservative society to one of the fastest growing economies today, India now has many businesses that are competing for qualified employee candidates. Attracting new employees can take a significant amount time and money for a business, which is why, once it is able to fill a job vacancy, it’s important for that business to keep their employees motivated and engaged so that they don’t end up looking for other jobs.
Many major companies in India are reaching incredible heights and maximizing their net worth. These outcomes would likely not have been possible without their employees, who are often the true “drivers of success”. As per one survey, over 40% of companies have invested substantially to fuel employee acquisition and keep the wheels of success going.
Even with this investment, businesses can have trouble with employee retention if they don’t have effective employee engagement in India. Without an engagement strategy, employees will lack motivation and loyalty to their employer. Because of this, employers can face lower productivity, employee absenteeism and an increased level of employee turnover.
Now that the importance of an effective employee engagement strategy has been outlined, we can answer a second question. How can you implement this in your organization?
One way to implement this type of strategy is from the top down. As most organizations have a well-defined hierarchy that outlines who the management team is, employees can look toward the management team to define workplace culture and any associated processes or strategies. By having members of your management team develop and present a strategy to the rest of your organization, you’ll help ensure that the strategy is quickly adopted by all employees.
Another way is to encourage peer recognition or motivate employees to create their own engagement strategy. By involving employees outside of your management team to create an engagement strategy, you can access a greater pool of knowledge and a more diverse set of perspectives. This can make your strategy seem more legitimate and help with employee buy-in, which can contribute to the success f your employee engagement strategy.
Though there are a couple of methods your business can use to build an impactful engagement strategy, the intended results should be the same: to create a strong workplace culture that improves positivity, employee loyalty, motivation and relationships. These results are integral to a successful business, which is why it is so important to have some sort of employee engagement in India.