White label is a process of buying a product or service from the third party, applying your brand to it, and selling it on as if it were your own. For a third party, you are combining a third party PPC management service, which either you don’t supply yourself or would prefer not to supply yourself, along with your current range of services. In other words, you would hire a specialist who will do PPC outsourcing and work on various aspects such as invisible PPC, to manage your client’s pay-per-click campaigns. In simple words, they do the works but you retain the clients. By hiring a white label PPC management agency, you can expand your service offering and give the most ideal PPC solution to your customer, which is fast and effective. While you put your focus mainly on core business operation and providing excellent customer service, the white label partner will take care of all the details of PPC campaign management.
In a nutshell, white label PPC is a white-label advertising service, which is popularly used by B2B companies. The service may include consultancy services, PPC campaigns, and reports. The great thing about it is that you are providing the service and not doing the work. Moreover, t’s load with benefits here are few which are worth to mention:-
Increase Service Offering
If you are a traditional ad agency, or a startup digital marketing agency, or an independent web developer, then hiring white label PPC service can help you with your service offering and decrease the risk of losing clients in the market competition. It works with utmost secrecy, and all other services shall be under the name of your brand, so your customers will never know that you have outsourced to a third party for providing the solution.
Avoid Expensive Recruitment and Training
When you build a PPC team that has all the full-time PPC experts and other associate team members, costs will multiply when you need them only for specific projects. Also, ongoing training is essential to be rest assured your PPC professional gives the best solution. When you do not have resources or the will to pour money into a full-time team, partnership with the white label agency is the best option for you.
Get Access to Expert Talent
A white label agency has some of the best-trained experts in the market with years of experience. They usually select a diverse team of PPC professionals to take care of work. This makes it easier and more efficient for you to select a PPC professional who is the perfect fit for your client’s business needs or industry requirements. With effective communication and close collaboration, you can develop a high-quality PPC campaign that will improve your ROI result rate.
Now that benefits are discussed associates with white label PPC, it’s time to choose the best service provider, however, there are several options available, but not all are equal. It’s best to go with the firm that is experienced and offers a rate that suits your budget.