Web design is a crucial component of the web development process. It is the process of planning, conceptualizing, or arranging the content for the internet. It goes way beyond the visual and functionality and is not only limited to the website but also includes certain other factors, such as web apps, mobile apps, and user interface design. It is a combination of different skills from creating engaging content, creating visually appealing images and color, optimizing for search engines, optimizing for conversions, branding, and more. It is the process of crafting a functional piece of art, but it can get tricky if you’re doing it for the first time. An AEM agency can be of help if you are not confident in developing it by yourself. But, if you are willing to give it a try, this comprehensive guide will be useful.
Web Design for SEO
Designing it for SEO will ensure that the website will appear on page one of the organic search results, which will result in increased traffic. You can start doing this by finding the right keywords which are used to describe your business. It is a long process but will pay off at the end. Create quality content since the search engine aims to provide useful content to the users. You can achieve this by creating quality content and optimizing it for keywords. Apart from these, you should also pay head to title tags, meta tags, sitemap, domain name ALT tags, and many more.
Web Design for Conversion
Conversion is the end goal of the visitors to your website; it could be signing up for a newsletter, making a purchase, registering, or watching a video. You can achieve this by making your product or services easily accessible and appealing to the customers. Ensuring that it is of high-quality, visually attractive, and test different call-to-action button text and color. Getting social, building a sense of community, and creating a sense of urgency can bring more people to the site. And it is essential to have a speed loading page as it directly affects the conversion rate.
Optimize webpage for mobile
Perhaps this is one of the most important factors, as more people are turning to the mobile-first approach. This approach refers to building a website with a smartphone and tablet users as the primary users, taking into consideration the smaller screen size, compatibility, and a necessity for greater compression and smaller file size. With Google prioritizing on the mobile-optimized site, it serves as one of the factors for ranking on the search engine, lower bounce rate, and increase profits.
While all these things have a certain importance, it Is essential to get them right, and this where you need a web development agency that can develop these things with utmost accuracy.
Author’s Bio: The author in the above article has given a comprehensive guide on how to design a website with the help of web development agency.