Once you start to find an audience as an influencer or online personality, you’ll start to notice that your fans and followers want to engage with you. Allowing for this engagement and connecting with your audience can make or break a successful career in the influencer space, so with that in mind here are six ways you can connect with your audience as a beauty influencer.
Involve Your Followers
If you do tutorials or reviews of beauty products or makeup, get your audience involved by offering to design tutorials or do reviews of products they love, and get them to send in some of their favorites and use them in your tutorials. This is a great way of making your audience feel included and allows you to speak directly to those who send things in while still providing content for all your fans and followers. Mention those who send you things by name and make them feel appreciated for doing so. Just be careful not to come off like you are asking for free stuff because that isn’t going to go down well.
Don’t forget to protect your identity and personal information by using a virtual mail address for your fans and followers to send things to. An online mail address service like the one that https://physicaladdress.com provides is perfect, as you can access scans of the mail you receive and filter out what you want and what you don’t before you request that it is forwarded to you, all without having to share your actual home address or visit a physical PO box.
Get Their Opinions
Have a way that your followers can share opinions with you. Run polls or respond and interact with them on Twitter and other social media platforms. Allow them to share their opinions and thoughts on your content and incorporate their feedback into your content. If you create a tutorial or show a divisive look, share some responses in a follow-up video so that your audience can see that you appreciate their opinions and take them onboard.
Respond to DMs
No matter what social media platforms you use, have your DMs open. Sure, you’ll receive a lot of potentially unwanted messages, but allowing those who have interesting and valid things to say to have a way to approach and talk to you directly is important. Making an email address public is also a great way of offering followers a way to interact with you – just make sure you reply to the emails!
This sort of response to these important followers and engagement with them is a powerful marketing tool, because they’ll feel appreciated and heard, and they’ll likely champion you and tell their friends about how receptive and approachable you are.
Go Behind the Scenes
Chances are that your video and social media presence is very curated and professionally produced, but sometimes it’s a good idea to take a departure from that and offer your followers a look into your real life and your day-to-day activities. You don’t need to reveal all your secrets to them and you certainly should keep your personal information private but showing them how you make videos, for example, is a great way to make your online persona feel more authentic and relatable. If you go for a walk in the park or go on a day trip, make a vlog, even if it’s different from your usual content. Occasionally creating something different or even publishing bloopers will make you feel so much more normal and approachable, which is exactly what you want.
Don’t Be a Copycat
Originality is becoming more and more difficult in the beauty influencer space because there are so many people joining it and there is so much content being published every day. Copying content, however, isn’t going to do you any favors. You need to use your unique voice and appeal to people who trust you and your opinions and follow you for the way you approach things. Don’t just copy others.
Do Participate in Viral Trends
While you don’t want to be a copycat, you do want to get involved in viral trends and challenges, because it’s a great way for new followers to discover you. Especially with the rise in popularity of short-form video platforms like TikTok, viral trends are becoming an important marketing tool. Taking a trend and molding it to fit your beauty brand or niche content can get you seen, and if people like what you do, it might even earn you a follow.
Getting your unique voice out there and making your audience feel connected to you and your content is a vital part of marketing yourself as an influencer and becoming a recognized authority in the beauty space online. The key takeaway message here is to make your content a two-way conversation, and not a lecture.