Real estate is all about marketing in the end, and that’s why there are tools that can help a real estate agent gain momentum in the business. There are a lot of good lead generation companies out there, but a real estate agent needs to be cautious because some are nothing but scams. So, what should a real estate agent look for when looking for a lead generation company? Here are some tips below:
1. CHECK FOR AUTHENCITY:
Most of the authentic real estate lead generation companies will have high success rates and a whole lot of real estate agents under its wings. Always check out a company’s portfolio and reviews online before picking one. If things seem off or out of place, look for a different company because there are plenty out there which will suit the agent’s tastes. Market leader reviews are typically amongst the highest in the industry. Smart zip reviews are also at the top of the board.
2. ASK AROUND:
One way to see if a real estate lead generation company is legitimate is to ask around on social media and other forums. Forums such as Active Rain provide a platform specifically for real estate agents to communicate with each other. Asking around on Facebook and Twitter can be helpful if you join a group specifically for real estate agents. Agents should ask around to see how the company treats its agents and how good their customer service is.
3. COMPANY POLICIES:
Always ask for company policies. There can be a lot of hidden loopholes which can often trap a real estate agent. Be on the lookout for long-term contracts that don’t allow you to escape the real estate lead generation company. Never hesitate to question a representative of the company who you suspect of lying. A real estate agent should make sure that there are no questions left before committing to a lead generation company.
4. SUCCESS RATES:
If a real estate agent is looking for the best of the best, the success rates will speak enough. Numbers don’t lie, so make sure to ask for them. Try to figure out the cost per lead of each company so you can get a better idea of what your end ROI will be. If the reviews of the company by other real estate agents are genuine and they exist, there is no need for hesitation to consider that respective lead generation company.
5. CONTENT QUALITY:
If all of the points check out, then there is one last thing that a real estate agent should look for. And that is the quality of the content that they are putting out. A real estate agent should make sure that there is effort put in to make sure that the material that is put out is relevant to the personal style of the agent. It should feel top-notch and personalized and not robotic. All in all, the content should feel like that effort is put into keeping in mind the interests of the real estate agent as well as the potential clients.