Alexis Walker
Running a marketing campaign is a complex matter, however, achieving or even surpassing your goals with your limited means requires a special kind of resourcefulness. Not to worry, however, this is not a skill that requires an innate, mystical talent. What you need instead is to figure out the right strategy and approach to your demographic. This way, you can get the most ROI out of your marketing investment strategy. With that in mind and without further ado, here are the top four tips that you need to hear.
Set a marketing budget
The first thing you need to do is set a marketing budget that’s effective, competitive and appropriate to the size of your enterprise. The rule of thumb is that you should set aside about 10 per cent of your average annual revenue for this task. The problem, however, with this idea, lies in the fact that it’s not necessarily enough to keep you competitive, even though it may be appropriate to the size of your enterprise. This is why, in some fields, enterprises can set aside between 20 and 50 per cent of their average annual revenue.
Influencer marketing vs. celebrity endorsement
In the past, celebrity endorsement was seen as the optimal tool of gaining recognition, however, things have changed in the previous several years. Needless to say, people are getting more and more sceptical towards celebrities talking about topics that they know nothing about. People want to hear more from the specialists and this is your opportunity to get the most value out of these micro-influencers. For instance, if you’re selling dietary supplements, what you want are doctors, nutritionists or professional athletes endorsing you. This alone can completely change both your strategy and your influencer outreach.
Integrate old-school marketing
One of the things that old-school marketing is great at is extending your reach even to those who are underrepresented in the digital world. Other than this, it also allows you to exploit the benefits of various industries by boosting your curb appeal. For instance, a banner can be used in order to add to the branding of your headquarters. Other than this, in industries like construction, you can go for quality mesh banners around the site. This way, people can associate your brand with the quality of work that you do, which is one of the biggest branding boosts that you could hope for.
Keep up with your blog
It’s not enough to just produce quality content for your blog. You need to publish quality content on a regular basis. Sure, this can be quite hard, seeing as how, on average, it takes 3 hours and 57 minutes to write a blog post, not to mention all the additional content promotion work that comes into play. Aside from this, you need to keep in mind that there are a lot of people spending 6+ hours writing their content in order to provide premium quality. You see, unless you can regularly update your audience on the topics that are relevant to them, you may lose their interest. Quantity can be a quality of its own.
In conclusion
The last thing worth taking into consideration is the fact that a lot of methods available are situation- or industry-specific. In other words, you need to personalize your strategy and adjust it to the context of your efforts. Other than this, you need to understand just how important it is to constantly evolve your marketing. New trends are out every day and even in offline marketing, there are constantly new offers, studies and printing methods to consider. Consistency is what will get you to the top of the field and keep you there.
