Tell them what you really do.

When it comes to the 60-second business pitch, so many people start rattling off their job title and job description. They talk about the tools they use in their business, they tell us all the therapies they use, or the software they use. But we don’t buy those things. We buy solutions to problems and you have to know what you really really do. For instance, if you are an accountant, we don’t want to know how you add the numbers up. We want to know that you will take the stress out of our business by making sure the numbers are correct. Think about what you solve and tell people that, because that is what people will buy.