When you visit a business, you must see it from four different angles; The management, the employees, the customer, and that person who is outside, considering whether or not to enter.
The question you ask yourself, would I enter that premises?
Try to get inside of the mind of the potential customer/client/guest.
Very few places are monopolies or the only one of its kind for miles, (save in remote areas).
When you troubleshoot a business your investigation must take into consideration the neutral person outside, who may/not enter.
What does the outside of the premises look like? Does it invite?
What is being ‘sold’ within? Is it a crowd drawer or of little interest?
What are the ‘reviews’ or ‘advertisements’ of this business? Does it invite? Is it ignorable?
Sometimes the change of a word or image is all it takes to catch an eye and entice customers. Sometimes it is the position of a door or a display. Sometimes it is the sales or the stock… whatever…
If you can get outside of the business and see it as a stranger would, you are likely to come up with brilliant ideas.