These days, a clear majority of people have become heavily reliant on the Internet to be informed about the world around them. It comes as no surprise, then, how this phenomenon has been a topic of interest in the world of business. Many companies, regardless of size, have been using all kinds of methods to take advantage of the vast reach of the Web so they can effectively promote their respective brands and websites.
One such method is search engine optimization or “SEO” for short. This process involves generating specialized text and images on a website so that it ranks highly in search engine results. Due to its massive popularity among entrepreneurs, agencies dedicated to this activity have been rapidly popping up everywhere in the past several years.
So, how does this affect your small business in Chicago? An SEO company is an excellent partner to have to ensure that your brand stands out from the crowd and attracts more potential customers. However, for every company that can effectively assist you, others only want to earn a quick buck and leave you with disappointing results. Here are some signs to look for that will tell you that the SEO company you’ve hired is the right choice:
The Company Itself Ranks High in Search Engine Results
Why would you want to spend your hard-earned money working with a company that can’t even optimize their website? If the agency you’re eyeing can be seen within the first page of a search engine’s results, you’re on the right track. A bonus will be if they’re easily found on various social media sites.
They’re Transparent and Collaborative with Their Work Methods
A good SEO company in Chicago will clearly explain how they’ll improve your business website’s ranking when you ask them. They’ll even point out areas of improvement in your existing online marketing strategies. Additionally, they’ll ask about your business’s deliverables and competitors so they can develop a plan that’s customized to meet your specific needs.
They Have an Impressive Portfolio and Plenty of Satisfied Clients
When you see that the SEO company’s website doesn’t contain client testimonials or a gallery of previous projects, consider that a huge red flag. It pays to take your time in thoroughly assessing the quality of their work.
Take note, however: when you’re dealing with online marketing for your small business in Chicago, an SEO company can only do so much. No matter how successful the agency may be in promoting your brand, it’ll all be in vain if the quality of the product or service you’re offering is lackluster. Make sure that when your company ranks high in search engine results, it truly deserves its place up there. Otherwise, you might temporarily show up, but you won’t stay for long.