In today’s day and age, there are more ways to market your brand than there ever have been before. You can market through email campaigns, Instagram ads, word-of-mouth, product placement in TV shows, and so much more. The question is, though, how do you set your brand apart from the crowd? If you’re trying to market a Jacksonville-based company, this article is for you, because today, we’re here to show you how to set your brand apart from other brands in Jacksonville. We’ll tell you all about how to make your brand stand out in this big Floridian city as well as advertising using Jacksonville billboards. To learn more about helping your business succeed in Jacksonville, Florida, keep on reading.
The Importance of Standing Out as a Brand
Before we jump right into it, we must first clearly understand the gravity of what it means to stand out as a brand in Jacksonville. Jacksonville is a large city and quite a promising one to people looking to start businesses. In fact, Jacksonville ranks ninth among the best metropolitan areas for startups in the United States, with 2,474 startups being created annually in the city. Clearly, there is a lot of competition when it comes to claiming your territory as a business targeting the people of Jacksonville. Because of this, making your brand stand out from the rest is of the utmost importance. You don’t want your brand to be drowned out by the other 2,474 businesses that start in Jacksonville per year, so you need to make sure you have something special to offer, which leads us to our next point.
Find Your Niche
The most important factor that will determine whether or not you stand apart from the rest of the crowd is your brand’s niche. The more specific your niche is, the more likely you are to stand out. Are you trying to market a clothing brand? If so, how is it different from other clothing brands? Are your prices substantially lower? Do you sell clothing for a very particular group of people or a specific occasion? As a business owner, you need to hone in on what is special about what your brand has to offer and place a lot of emphasis on that uniqueness in your marketing strategy. If you market your brand as just another clothing company, it will be overpowered by the thousands of other clothing brands that are well-established and have found their niches. On the other hand, if you emphasize the unique attributes of your brand, you’ll stand out from your competitors and catch the attention of people who fit in with your target audience.
Use Billboards to Reach a Wider Audience
In-home marketing – such as marketing through social media, email, and other means that are found in the home – can only get your brand so far. If you’re interested in giving your brand a further reach than you ever thought possible, it’s time to start doing out-of-home (OOH) advertising. The best form of OOH advertising to reach the largest amount of people within the same locality is billboard advertising. Many people who have not advertised on billboards before are usually scared to, but there is no reason to be nervous. While investing in billboard marketing can seem intimidating, it will pay off tremendously, so we recommend that business owners look into this type of advertising to really see their brand take off.
There are so many locations in Jacksonville for billboard advertising, and AdQuick is a great resource to help make your marketing experience using Jacksonville billboards that much more seamless. AdQuick can help show you all the available billboards as well as give you quick price estimates so you can easily get an idea of how much advertising on Jacksonville billboards will cost you.
Show Off Eye-Catching Designs
Even among Jacksonville billboards, it is possible to look just like any other billboard and have people not notice your ad. This is why it is critical to display really eye-catching billboard designs. People driving by don’t have the time to read an entire paragraph; rather, put only a sentence or two and a web address on your billboard to make sure your audience gets all the information they need. Keep your colors bright so that people’s eyes are naturally drawn to your billboard. By keeping your message short and sweet and showing off bright colors and designs, your billboard is sure to attract the attention of thousands of passers-by in Jacksonville.
We hope this article was helpful in showing you how to set your brand apart from the crowd in Jacksonville, Florida. To learn more about currently available Jacksonville billboards, head over to the AdQuick website. By following these tips and investing in billboard advertising, you’ll have the chance to witness your brand succeed beyond your wildest dreams.