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Packaging Strategy is not an easy task, you need to manage a list of goals for marketing purpose. This includes focusing on efficiency, profitability & sustainability of your product.
So what are the steps packings to form a well-planned packaging strategy?
Understand the changing scenario of trends of the marketing industry, you do have time familiarize with all of the of what the company wants for their product to work. Each department of your company may have their own opinion regarding these goals. But once you have gathered enough information.
Assess the plan from the perspective of these factors and then proceed to layout your roadmap of the perfect packaging.
Safety: What is the potential risk the consumers regarding the product and is there enough security and durability for product safety?
Functionality: Technology and design required to meet the objectives like how the boxes are preserving the freshness or their limit of damage-resistance.
Convenience: Easiness of opening, closing, disposing and recycling of the packaging boxes.
Packaging Differentiation: The point of diversity between you and your competitor’s packaging boxes. The points utilized by your boxes.
Promotion: Define the degree where the packaging of your product promotes the customer.
Brand Reinforcement: The importance of brand recognition through the appearance of the packaging ie shape, color, size, etc.
Communication: The message conveyed through the packaging boxes and how the customer interacts with it.
Protection: The packaging box you have chosen to present in the market needs to protect your product throughout the supply chain and preserving the presentation & longevity in different environments subjected to it all the way to the reach of the customer.
Budget and Return: Keep in mind and it is important about the budget spent on your product line. The cost of packaging material along with the total cost of each finished goods and expected return of investment from the campaign, promotion, and initiative. What will impact on your end from all of this?
Each of these goals can help you plan better and prepare you for the risks and potential issues facing during the execution, overall they should assist your company’s vision and mission statement expressed from the Custom Packaging Boxes. Another thing you should note is whether the packaging boxes are shoppable or not.
Now based on the essential design characteristics of shoppable packaging, your design should follow these rules:
- Be simple and concentrated in presentation
- Have a strong brand messaging order
- Spotlight your product diverseness or new features to stand out against competitors
- Taking advantage of color, shape, imagery and, words at a high level
These tips are necessary for getting the customer to lay attention to your product and get interested enough to purchase them for use.
Now, you can get the best results from these important tips. Custom packaging boxes are not just a reflection of excellence but also a representation of the product’s individuality. Execute the strategy and you will grow in sales and profits. Watch Videos for Packaging strategies to understand how can you grow your business here:
