Everyone has a reputation to reckon with. It could be your reputation among friends, families or colleagues that you may guard vigorously. You see to it that it is maintained and nourished from time to time. Having an online reputation is not much different either. It is about how others see or perceive you when they look for you online.
The question is whether you are fairly represented online and is it possible for you to have your say? Based on the answers to these questions your online reputation is built which is here to stay.
The purpose of having an online reputation management system is to take control of the online conversation and create a balance. It helps to counteract misleading trends and put your best self ahead.
The medical field is one such occupation where the practitioner’s reputation plays a significant role in his profession. Having a website can assist a medical practitioner in having an online presence and increasing visibility to more patients.
A Neurology website is no different and helps in having online visibility and accessibility to potential patients in search of a good neurologist. There are internet marketing services available exclusively for neurology that help in promoting the practice and connect with more potential patients.
Just having a website would not suffice. Instead, proper web marketing and website maintenance solutions are also needed. There are various methods and techniques used for web marketing, and one of them is Online reputation management.
What is online reputation management?
Online reputation management is a web marketing solution which can be used by Neurology websites to eliminate negative feedbacks, reviews or comments and successfully maintain a good reputation. Online feedbacks and reviews are considered to have their weight in gold.
When your target audience is writing about your neurological practice online, it has a direct impact on the number of visiting patients, earnings and online reputation. For example, your response to a patients comment on social networking site gets you involved in managing your brand’s reputation online.
Online reputation management is the effort put in to push adverse or negative results away from the first page of the search engine results page(SERP) for your neurology website or the neurologists who work for you.Often online reputation management is put into action once you start getting negative reviews online. The fact is that no neurologist or healthcare provider can get positive reviews only. People are bound to have two opinions about even the best neurologist in town.
Dealing with online reputation
The solution is to be proactive and not reactive about your online reputation management. One of the ways to manage your online reputation is to turn negative comments and reviews into positive ones. To start with, for instance, you can ask your patients to share their experience with your neurology practice with their friends on social networks or leave a positive review about the same on review sites.
When there are so many ways the neurology marketer can handle their online reputation, what is the need for investing more in online reputation management?
The answer to this is the reasons that focus specifically on online reputation management.
Reputation to decide your success
These are the times when a patient’s trust in practice and doctors are dwindling. So having an online reputation is critical and could make the difference. As a neurologist, you can relieve the risk of negative content affecting your image by creating a positive online reputation.
The best way to approach is to have an online presence wherein you regularly engage your patients with an exchange of useful content, respond to their comments as well as share content relating to some social cause. Share contents that reflect the nature of your practice. All these can build a stellar reputation that can come to your rescue during bad times.
Your reputation assists you in generating Revenue
Having the human side is the essential part of a neurological practice but generating a decent revenue is also an important aspect. If a potential customer runs a query online and finds negative reviews about your practice or no reviews at all, it can adversely affect your practice.
It is the time when Online reputation management can come to your rescue and make a considerable impact on your revenue by attracting new patients. You can request your patients to post a positive review on any of the social media platforms so that your target audience can find it.However, you must also manage and respond to negative reviews posted by the patients. Do reach out to the concerned person, offer help and try and resolve the issue. It will surely send positive signals to potential patients and other people who read it.
Reputation helps to boost the profitability of your service
Reputation helps in serving your patients in a better way. Their experience with your practice influences their perception of the same. This perception forms your reputation and further influences referrals by word of mouth. A happy patient can lead to many more new referrals to your practice.
Showing your concern to unhappy patients will reflect that you are approachable and address to patient’s needs. Thus one patient’s feedback will help the other patient and will consequently boost your online reputation and revenue.
Some steps that you can take to deal with the situation.
- Scan the internet regularly for any negative review or comment related to your neurological practice.
- As it is not possible to get rid of all the negative comments, take up some measures to control the damage. It can be done by encouraging positive reviews and constructive feedback.
- You can convince your existing patients to share your posts with their friends and family on a social network and request them to post reviews on third-party review sites.
- Also, satisfied patients can share their views and experiences as online reviews.
It shows that by investing more time in reputation management, you will reap better rewards for your practice. Thus the ultimate objective of online reputation management is that it will make your Neurology website and practice look trustworthy and credible to the target audience.